Drake & Post Malone Dominate Nielsen Music's Mid-Year Charts: Report

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Host Drake speaks on stage during the 2017 NBA Awards Live On TNT on June 26, 2017 in New York City.
Drake and Post Malone had some of the most consumed music on streaming services.

There's two people who without a doubt dominated the streaming world: Drake and Post Malone. The two artists had one hell of a year so far with Posty releasing his highly anticipated, Beerbongs & Bentleys and Drake releasing massive singles and his latest opus, Scorpion. It should come as no surprise that the two artists had the two highest volume of on-demand streams of the year thusfar.

According to Variety, Drake and Post Malone had the most amount of on-demand streams of 2018. Drake landed 3.3B streams thusfar while Post Malone is behind him at 3.1B. However, album sales have placed Post Malone above all artists for total album equivalent album consumption with 1.8M units (albums +TEA + on-demand audio SEA). Unshockingly, "God's Plan" is the most consumed song of the year. It's moved 5.3M units which includes 655M on-demand audio streams. Following "God's Plan" is Post Malone's "Psycho" and then Blocboy JB and Drake's collab "Look Alive."

The report says that despite Post Malone's album is dominating the total album equivalent audio consumption, Drake will likely beat that record. The report ended on June 28th, a day before Scorpion release. 

Total album equivalent consumption is up this year as well by 18% after passing 400B streams for the first time ever. Access to music has never been as easy as it is in today's day and age. SVP Of Industry Insights at Nielson Music, David Bakula predicts streaming numbers will grow even larger in the next six months.

"The first half of 2018 has shown robust growth for the music industry, building upon the successes of the business in recent years," Bakula said. “Fans have never before had access to music on the scale that we see today, and we expect even more gains for the industry in the six months ahead.”


Nielsen Mid-Year Chart

Drake & Post Malone Dominate Nielsen Music's Mid-Year Charts: Report
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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