Nipsey Hussle's Brother & The Crips Battle Over "The Marathon Continues": Report

BYAron A.15.6K Views
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Rapper Nipsey Hussle attends his "Victory Lap" CD Signing at DTLR on February 25, 2018 in Decatur, Georgia.
Both Nipsey Hussle's brother Blacc Sam and The Crips are battling to lock down "The Marathon Continues."

Since the untimely passing of Nipsey Hussle, his brother, Blacc Sam, has been working relentlessly to keep his brother's legacy alive. Earlier this year, he filed paperwork to trademark Nip's famous slogan, "The Marathon Continues" for entertainment services, music, and  “charitable activities and the doing of good deeds for others and the promotion of ethical and character values.” However, the Crips also filed documents to trademark the slogan, causing a battle between the two parties for "The Marathon Continues."

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Blacc Sam filed a trademark application for "The Marathon Continues" twelve days after The Crips did the same through their holding company, The Blast reports. The move for Blacc Sam to trademark the slogan came shortly after he requested to become the administrator for Nipsey's estate in order to handle the rapper's business including Puma's collaboration with The Marathon Clothing store.

It's not surprising that The Crips, who want to use the slogan for the same reason Blacc Sam does, have filed trademark for "The Marathon Continues." Nipsey Hussle proudly repped the Rolling 60's Neighborhood Crips.

At this point, neither Blacc Sam or the Crips filings mention the other party but as soon as U.S. Patent & Trademark officials notice both applications, they'll have to figure out who will actually obtain the rights to "The Marathon Continues."

We'll keep you updated on more information. 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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