Burger King's Plant-Based Impossible Burger Option Available Nationwide This Month

BYAron A.13.0K Views
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An exterior view of a Burger King restaurant on April 1, 2019 in Richmond Heights, Missouri. Burger King announced on Monday that it is testing out Impossible Whoppers, made with plant-based patties from Impossible Foods, in 59 locations in and around St. Louis area.
Burger King's vegetarian-friendly option will be available across America.

The plant-based burger is on the rise right now. While beef burgers are still popular, health-conscious and vegetarian folks alike have been indulging on Impossible Burgers or Beyond Meat products as a healthier alternative. Burger King had a test trial with Impossible Burgers for a few weeks. It appears that the reception has been positive and now, they're rolling out the product nationwide.

Burger King's Impossible Burger option will be available nationwide on August 8th. However, it will only be available for a limited time. BK began testing out the burger in April in St. Louis. Burger King North America president, Chris Finazzo, didn't comment on the numbers but reports in late may indicate that the veggie-friendly product bumped sales by 18% at the locations that carried it. Finazzo did confirm that new customers were rolling in because of the product. “I think one of the insights we had during the entire process is that it really does taste like beef,” Finazzo said.

Meatless burgers have been growing in popularity across many fast food joints. CNBC reports that 95% of meatless burger consumers have also bought beef burgers in the past year. Because of places like Burger King, as well as other restaurants like White Castle, Bareburger, and Tim Hortons, sales of plant-based products have gone up by 10%. 

Are you feeling the Impossible Burger? Sound off in the comment section. 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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