Quavo Is Now Lids Brand Ambassador, Confirms Migos Album In 2020

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The move comes six months after Meek Mill announced his co-ownership stake in Lids.

It looks like Meek Mill is rallying the troops to help bring Lids to extraordinary heights. According to Business Insider, Quavo is now a brand ambassador for the sports apparel store. 

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"I grew up going to Lids. I grew up shopping at Lids, you know what I'm saying? Lids has been around for more than 20 years. I'm 28," he said. "Most definitely one of the biggest with the caps, with the hats, with the lids, with everything. Right now, hats have made this run back. Back then, it was snapbacks, then it was fitteds, and then it was snapbacks again. And right now, in this time, like 2019, 2018, 2020, I think the fitted caps are making a comeback, and I just feel like it's the right time to link with Lids."

On Meek, he added, "Meek, to me, brings the streets to Lids. He brings resilience to Lids. He brings REFORM to Lids."

Thankfully, Quavo did share an assuring update on the status of the next Migos album which may or may not be named, Culture III.

"I'm excited about the Migos project. We dropping that next year," he said. "We haven't had anything out since "Pure Water." Haven't had anything out but "Pure Water." I feel like it's more about Migos that y'all don't know yet. And I feel like this album is going to be prolific. I feel like this album is going to be the album to do it. And I think it's "Culture III," but I don't know. I think we may change the chapter.

About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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