Diddy Says He's Starting A New R&B Record Label

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Diddy says he is starting a new R&B record label.

Diddy says that he is starting a new "all R&B label" because he feels that the genre has been abandoned despite its importance to "our African American culture.” The rap legend discussed his idea in a new cover story for Vanity Fair.

“I’m coming back into music, you know?” the rapper began. “Yeah, all R&B label, because I feel like R&B was abandoned and it’s a part of our African American culture.”

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He continued to explain that he wants it to feel like more of a partnership than him simply signing artists: “And I’m not signing any artists. Because if you know better, you do better. I’m doing 50–50 partnerships with pure transparency. That’s the thing. [The new label is so that] we can own the genre; we don’t own hip-hop right now. We have a chance to—and I’m going to make sure that—we own R&B."

Diddy also discussed his relationship with Jennifer Lopez, saying that there was "no trolling involved" when he uploaded a throwback picture of them shortly after Lopez broke things off with Alex Rodriguez.

Diddy's next project, Off The Grid Vol. 1, is due out September 24th.

[Via]


About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.
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