Coi Leray May Have Secured A Bag With Viral Cereal Freestyle

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Coi Leray's breakfast cereal freestyle may have opened the doors for a few endorsement deals.

Branding and viral marketing play a bigger role in an artist's success than the music and perhaps, that's why Coi Leray is winning. The rapper has continuously faced the wrath of internet trolls who've continued to turn her into a meme. Thankfully, she has a sense of humor and thick skin which allows her to continue flourishing, even when it feels like the rest of the world is cracking jokes at her expense.

 Paras Griffin/Getty Images 

Coi's XXL Freshman cover freestyle seemingly had the room vibing but that didn't translate onto the final edit. Fans quickly turned her into a meme while criticizing the New Jersey rapper's overall skill set. However, she's managed to maintain a sense of humor throughout it all. She even joked with the Rolling Loud crowd that she was getting ready to drop a freestyle.

Even though her bars go unappreciated, it doesn't prevent her from serving up an impromptu freestyle. This morning, she shared a TikTok from the cereal aisle where she went off the dome about eating cereal for breakfast. While she was quickly flamed, once again, she reminded everyone that she's just having fun with it.

Ultimately, it seems like its virality may have earned Coi some sort of endorsement deal. The rapper hit Twitter with a quick flex on her haters that have apparently helped her secure the bag. "All it take is one freestyle about cereal then BOOM here come all the cereal deals," she tweeted. "I been praying more often, counting more of my blessings and really appreciating life and it's working out so great. I see a difference. Try it."

Peep Coi Leray's tweets below.


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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