Beyoncé's IVY PARK Sweatsuit & Heart-Shaped Sunglasses Have Us Excited For Valentine's Day

BYHayley Hynes3.9K Views
Link Copied to Clipboard!
Ilya S. Savenok/Getty Images
Beyoncé
IVY PARK's new Ivy Heart collection is set to drop on Wednesday, February 9th.

Beyoncé's latest Instagram post may give you the urge to run up your credit card bill this month. On the evening of January 31st, the mother of three hopped online to share a photo dump, casually promoting the forthcoming drop from her IVY PARK X Adidas collection.

As Harper's Bazaar reports, the "Ivy Heart" capsule will arrive online on Wednesday, February 9th, and in select stores the next day. Yoncé's personal favourite pieces appear to be a matching velvet maroon tracksuit and a strappy bra top in the same sultry colour.

For accessories, the 40-year-old set the tone with some white heart-shaped sunglasses, layered delicate gold necklaces, and a pair of classic white sneakers. Her blonde blowout appeared to be perfectly tousled, and her face looked glowing and bare, apart from a bold red lipstick.

The new capsule drop's colour palette consists of candy pink, bright red, and magenta – all of which are perfect for the February 14th holiday. "Versatile materials like velour, ribbed knit, and faux latex, again merging Beyoncé's affinity for both fashion and athleticism," will also be included in Ivy Heart garments.

If you're hoping to cop something for yourself, we should note that prices start as low as $30, although some options will set you back as much as $300.


Beyoncé's previous collection was called Halls of Ivy and found the Houston-born vocalist also modelling several incredible outfits across her Instagram page. In the campaign video, the "Love on Top" singer starred alongside her daughters Blue Ivy and Rumi Carter, as well as a handful of other celebrities – read more about that here.

[Via]


About The Author
Hayley Hynes is the former Weekend Managing Editor of HotNewHipHop, she stepped down after two years in 2024 to pursue other creative opportunities but remains on staff part-time to cover music, gossip, and pop culture news. Currently, she contributes similar content on Blavity and 21Ninety, as well as on her personal blog where she also offers tarot/astrology services. Hayley resides on the western side of Canada, previously spending a year in Vancouver to study Fashion Marketing at Blanche Macdonald Centre and Journalism at Mount Royal University in Calgary before that. She's passionate about helping others heal through storytelling, and shares much more about her life on Instagram @hayleyhynes.
...