LeBron James Reveals New Partnership With Crypto.com

BYAlexander Cole3.1K Views
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LeBron James
LeBron James is the latest athlete to get into crypto.

LeBron James is the face of the NBA, and he is always looking to make big moves both on and off of the court. Through his LeBron James Foundation, he has helped various people through the "I Promise" program, and now, he is looking to provide even more resources for those who need them.

Most of you know by now that the Staples Center was recently renamed Crypto.com Arena. The cryptocurrency company has been throwing around a ton of brand deals as of late, and now, they will be coming through with at least one more as they have signed a new deal with LeBron James and his foundation. This deal is more about the community than it is LeBron, as the company will now provide education and resources for those who want to get experience in Web3.

LeBron James Reveals New Partnership With Crypto.com
Michael Reaves/Getty Images

“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind,” James said in a statement to Crypto.com's website.


It remains to be seen what kind of impact this new deal will have, although as Web3 continues to grow, education on Blockchain technology will become more and more important.

Let us know what you think of the deal, in the comments below.


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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