Kanye West Slams Adidas Over Yeezy Day

BYAlexander Cole13.8K Views
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Kanye West
Kanye isn't a fan of Yeezy Day.

Kanye West is known to speak his mind when he is upset about something. Whether it be music or fashion, Kanye makes sure his voice is heard whenever something doesn't go down the way he wants it to. When it comes to his sneakers, Kanye takes his business very seriously, and he has never been shy about critiquing the places he has worked, including Nike.

Now, Kanye's Yeezy brand is dominating thanks to Adidas' backing, but as it turns out, Kanye is not happy with Adidas right now. Today, the brand is celebrating Yeezy Day by re-releasing a whole plethora of iconic Yeezy sneakers. In a recent message posted by Sneaker News, it was revealed that Kanye does not approve of Yeezy Day, and that Adidas is conducting business behind his back. 

Kanye West Slams Adidas Over Yeezy Day
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Kanye also went on to say that the brand halted his shoes with Balenciaga and that Adidas has also been poaching employees from his Yeezy imprint, without prior approval. Needless to say, Kanye is upset and he is looking for God to handle this situation.

Per Ye:

"Adidas made up the Yeezy Day idea without my approval then went and brought back older styles without my approval picked colors and named them without my approval went and hired people that worked for me without my approval stole my colorways without my approval stole my styles and material approaches without my approval went and hired a gm of Yeezy without my approval took talent on the production side and sprinkled them throughout Adidas Originals without my approval."


It remains to be seen how this will play out, so stay tuned to HNHH for more news and updates.


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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