Kanye West Takes Shots At Kid Cudi & Adidas In New Rant

BYAlexander Cole14.9K Views
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Kanye West
Kanye had some harsh words for Adidas exec Torben Schumacher.

Kanye West has been in quite the battle with brands like GAP and Adidas. Luckily for Ye, he was able to cross one company off his list this week as GAP officially dropped their partnership with the artist. Ye's public pressure worked, and it became clear that GAP did not want a headache on its hands.

Adidas has yet to budge, however, which was expected. Ye's deal runs out in 2026 and Yeezy has proven to be a cash cow for the brand. With that being said, Ye took to Instagram last night where he levied some attacks at Adidas exec Torben Schumacher. Ye did not have many nice words for the man, as he even called him an "idiot."


“Who are the real decision makers at adidas?” Ye said “Torben is a fucking idiot. Torben stole my designs. adidas stole my designs. They did the Balenciaga collaboration without my knowledge and then stopped my Balenciaga Gap shoes from going to market. Nobody call me and ask me if I’m sleeping. It’s war. We deaded Gap now it’s adidas time.”

Kanye then went on to make another post about fairness and how the only person who has been real is the owner of Harold's. This led to a shot at John Legend and Kid Cudi, with Ye writing "HAROLDS REALER THAN JOHN LEGEND AND CUDI."


Ye's Instagram rants have been frequent as of late, and he won't quit until he gets what he wants. Whether or not Adidas will make it happen, remains to be seen.


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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