Adidas Will Continue To Sell Yeezys, But There's A Twist

BYAlexander Cole832.5K Views
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Fast Company Innovation Festival - Day 3
Kanye West speaks on stage at the "Kanye West and Steven Smith in Conversation with Mark Wilson" at the on November 07, 2019 in New York City. (Photo by Brad Barket/Getty Images for Fast Company)
Adidas says they own every single Yeezy design.

Yesterday morning, Adidas dropped some bombshell news as they decided to officially end their partnership with Kanye West. This is a move that many were expecting, although there was this sense that Adidas would not pull the trigger. In the end, however, they have removed Yeezy from their umbrella, and they are making sure all Yeezys are pulled from stores.

Ye wanted to separate himself from Adidas anyway, although he probably wasn't expecting them to pull a fast one. According to Bloomberg, Adidas is claiming ownership of all Yeezy designs, except for the Adidas Yeezy Foam Runner. This means Kanye himself can't actually sell his previous silhouettes independently.

Robin Marchant/Getty Images for Ralph Lauren

Interestingly enough, Adidas is even planning on relaunching previous Yeezy designs, but without the Yeezy branding. Adidas knows that Yeezy is a cash cow, so it shouldn't be surprising that they would look to maintain some of their customer base with identical products.

Of course, this plan is going to be scrutinized by sneakerheads, as well as Kanye himself. One could only imagine the potential legal battle that this is ultimately going to cause.

Brad Barket/Getty Images for Fast Company

Stay tuned to HNHH for more news and updates on this developing story.

[Via]

About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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