Kendrick Lamar's Beats By Dre Commercial Song, "It's Alive (Pyrex)" Leaks Online

BYHayley Hynes16.0K Views
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31st Annual Rock And Roll Hall Of Fame Induction Ceremony - Press Room
Dr. Dre and Kendrick Lamar pose in the press room at the 31st Annual Rock And Roll Hall Of Fame Induction Ceremony at Barclays Center of Brooklyn on April 8, 2016 in New York City. (Photo by Jim Spellman/WireImage for Rock and Roll Hall of Fame)
The song made its first appearance in 2013, and has now mysteriously surfaced much to fan's pleasure.

We haven't heard anything new from Kendrick Lamar since last year's Mr. Morale & The Big Steppers, granted it was one of the biggest albums of 2022, and he did follow it with an iconic world tour. Seeing as there were seven years between that and his previous project, DAMN., it remains unclear when the Californian plans to grace us with more of his renowned penmanship. Regardless, fans will be happy to know that a previously unreleased track from a decade ago has leaked online this week.

You may have heard part of the song, dubbed "It's Alive (Pyrex)" during Lamar's appearance in a Beats by Dre commercial in 2013. As HipHopNMore notes, the spot told a story about the father of two working in the studio with Dr. Dre. While they're certainly both legends in their own right, they couldn't seem to make music magic the way they were craving. Of course, the NWA alum's high-quality headphones and Beats Pill speaker were able to save the day, putting them on the track toward a No. 1 hit.

Unreleased "It's Alive (Pyrex)" Song Boasts Production from Dr. Dre

Fans had a positive reaction upon first hearing the song in the commercial, and many were disappointed to see its failure to arrive on streamers in the years since. There's a pair of verses layered over the Dre-produced beat, which Lamar and his collaborator likely never expected the public to hear. The "HUMBLE" hitmaker's fanbase appears to be loving his throwaways from 2013 specifically, as other recent leaks came in the form of "Crooked" and "Burn."

In other exciting K. Dot news, the 35-year-old was confirmed as one of the headlining artists at this year's Austin City Limits music festival. Other noteworthy hip-hop and R&B artists on the lineup include Kali Uchis, Lil Yachty, Coi Leray, and GloRilla. As for other headliners, names include Hozier, The 1975, Shania Twain, The Lumineers, and Mumford & Sons.

Revisit More of the West Coast Duo's Collaborative Efforts

While the Beats commercial effort was never officially released, we have heard the two lyricists come together on more than one occasion over the years. Popular titles to come from them (and other collaborators) include "The Recipe," "Genocide," and "Compton," among others. Check out the mysteriously leaked version of "It's Alive (Pyrex)" on Twitter above. Afterward, tell us which Kendrick Lamar x Dr. Dre joint track is your favourite in the comments.

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About The Author
Hayley Hynes is the former Weekend Managing Editor of HotNewHipHop, she stepped down after two years in 2024 to pursue other creative opportunities but remains on staff part-time to cover music, gossip, and pop culture news. Currently, she contributes similar content on Blavity and 21Ninety, as well as on her personal blog where she also offers tarot/astrology services. Hayley resides on the western side of Canada, previously spending a year in Vancouver to study Fashion Marketing at Blanche Macdonald Centre and Journalism at Mount Royal University in Calgary before that. She's passionate about helping others heal through storytelling, and shares much more about her life on Instagram @hayleyhynes.
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