Coronavirus Strikes Fear In Beer Drinkers

BYAron A.7.8K Views
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In this photo illustration, bottles of Corona beer are shown on June 7, 2013 in Chicago, Illinois. Constellation Brands, one of the world's largest wine companies, is expected to become the third-largest beer supplier in the United State today with a $5.3 billion purchase of the U.S. distribution rights of Grupo Modelo beers from Anheuser Busch InBev. Corona Extra, brewed by Grupo Modelo, is the number one selling imported beer sold in the United States and the number six selling beer overall.
Corona beer and Coronavirus have no connections, whatsoever.

The fear of Coronavirus has grown exponentially in the last few weeks. As he expanded past China into North America, Europe, and other parts of the world, it was only a matter of time that the game of name association began to impact the beer market.

 Scott Olson/Getty Images

According to Bloomberg, Corona has been impacted by the fear of coronavirus as memes began to scatter across the internet. Of course, those who aren't able to differentiate the two began inquiring about whether it was Corona beer that was actually the cause of the virus. "Corona beer virus” and “beer coronavirus” became prominent searches over the past few days.

Unfortunately, this isn't one of those situations where Corona is just getting the butt-end of the jokes. This fiasco has even impacted their sales to an extent. As the Olympics threaten to pull out of Tokyo out of fear of the virus, Constellation Brand shares, the company behind Corona, dipped eight percent this week. Even their buzz score, which tracks the amount of brand awareness among adults, has also seen a major decline, going from a high 75 to a 51 at the beginning of the year.

This might not actually entirely be because of Coronavirus. YouGov's business data said the possibility of a dip in sales can be related to the fact Corona is perceived as a summer drink. 


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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