J. Cole Reveals Next Video Off Of "The Off-Season"

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J. Cole's releasing a new music video for a fan favorite off of "The Off-Season" this week.

J. Cole's balancing a pro-ball career in Africa where he's currently playing for the Rwanda Patriots and the release of his latest album, The Off-Season. Fans have been waiting for this album for a few years now, especially since it's apparently a precursor to what could be his final album, The Fall Off.

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As the rapper continues to pursue his hoop dreams overseas, his team is still pushing the project following its debut atop the Billboard 200. Shortly after the album's release, he offered visuals for the record "amari." The rapper took to Instagram earlier today where he revealed that a new music video for "applying pressure" will be dropping on Tuesday. He shared a grainy photo of himself, presumably a still from the video.

The rapper's latest body of work has produced four of the most streamed songs of the week, according to Billboard. “My Life” featuring 21 Savage and Morray, “Amari,” “Pride Is The Devil,” featuring Lil Baby, and “95 South" all debuted within the top 10 on the Billboard Hot 100 this week. Along with Olivia Rodrigo's "Good 4 U," the five tracks marked the first time that five songs debuted in the top 10 on the Billboard Hot 100 in the chart's history.

J. Cole is still doing big numbers, even if he isn't on the traditional promotional campaign. Peep the Dreamville rapper's post below. 

About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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