Kanye West's Manager Says "WestDayEver." Album Is In The Works

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Following the Yeezy x GAP drop, Kanye West's manager reveals that a new album is on the way.

Kanye West has dominated the world of fashion with the Yeezy brand, extending his creative work in design to his newly launched collaboration with GAP. The rapper and the clothing company announced a 10-year deal where the hip-hop and fashion aficionado would design pieces for the brand. This morning, they unveiled the baby blue round jacket as the first piece of their collab.

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The announcement of his partnership in 2020 also coincided with his run for president for which he reportedly trademarked "WEST DAY EVER" for use on the campaign trail. He ended up conceding with intentions of running again in 2024 but it looks like the trademark will be put to better use.  Following the reveal of the YZY x GAP piece, Kanye West's manager Abou "Bu" Thiam shared an update on Kanye's West Day Ever album. Sliding underneath Gap's IG post, Bu wrote, "WestDayEver. Album OTW."

It's unclear when the album will see the light of day, or if it ever will, but CyHi The Prynce did recently reveal that 'Ye's forthcoming album DONDA is actually in the works. The rapper was expected to drop DONDA in July 2020 but ultimately, it never dropped. While 'Ye's marital issues have impacted his creative output, CyHi The Prynce said they were working on it late last year and resumed the recording process in early March. 

About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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