Kendrick Lamar Narrates Nike's New Kobe Bryant "Mamba Week" Ad

BYAlexander Cole4.2K Views
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Kendrick Lamar
Kendrick Lamar is helping Nike kick-off "Mamba Week."

Today is an emotional day for Kobe Bryant and Los Angeles Lakers fans as it is what would have been his 42nd birthday. Kobe was an inspiration to millions of people and his death has left the basketball world with a huge hole that will never be healed. Throughout his career, Kobe was able to teach us plenty of lessons with on the court and off the court efforts. Of course, his biggest lesson was to always persevere and exercise the "Mamba Mentality" which made him so famous and successful.

To mark his birthday, Nike is launching "Mamba Week" which is a complete celebration of Kobe's life and legacy. To kick it all off, they employed Kendrick Lamar to narrate a brand new 90-second "Be Better" ad that will certainly have the tears flowing from your eyes. Throughout the add, we hear Kendrick delivering quick lines about doing better and becoming the best person you can be. We see flashes of Kobe's career that will certainly feel you with a sense of nostalgia.

There has been a wave of tributes dedicated to Kobe today, and for good reason. He was an athlete who touched the lives of many and his contributions will never be forgotten.


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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