Kim Kardashian's Skims Line Sells $2 Million Worth Of Products In Minutes

BYErika Marie3.0K Views
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Kim Kardashian
She sold out of her inventory.

After all of the controversy surrounding her shapewear line, Kim Kardashian West still brought in the big bucks. Back in June, Kim announced that she was coming out with a new line of undergarments and planned on naming the brand Kimono. It didn't take long for the reality star to be accused of cultural appropriation, and after facing backlash, Kim decided it would be a good idea to switch things up. In August she shared that her latest clothing venture would now be called Skims.

On Tuesday, Skims finally launched to the masses, and it looks as if the mother of four has another money-maker on her hands. According to TMZ, Kim's line sold out in just a few minutes, emptying her inventory of $2 million worth of products. The publication stated that it is a record for an undergarment brand, citing a comparison with the ever-popular Spanx that sold $4 million in its first year.

There were so many people anticipating the release that when the products launched, the website crashed. In true Kardashian fashion, a little controversy goes a long way. SKIMS will reportedly have its inventory replenished as soon as possible.

About The Author
Erika Marie is a seasoned journalist, editor, and ghostwriter who works predominantly in the fields of music, spirituality, mental health advocacy, and social activism. The Los Angeles editor, storyteller, and activist has been involved in the behind-the-scenes workings of the entertainment industry for nearly two decades. E.M. attempts to write stories that are compelling while remaining informative and respectful. She's an advocate of lyrical witticism & the power of the pen. Favorites: Motown, New Jack Swing, '90s R&B, Hip Hop, Indie Rock, & Punk; Funk, Soul, Harlem Renaissance Jazz greats, and artists who innovate, not simply replicate.
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