Kobe Bryant Directs James Harden & Donavan Mitchell In BODYARMOR Ad

BYAlexander Cole3.3K Views
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Image via BODYARMOR
James Harden
Kobe throws shots at Gatorade.

Kobe Bryant has already won an Academy Award for his work in the visual arts and now the NBA legend is looking to continue his work in the industry as he directed a recent commercial for sports drink company BODYARMOR. Bryant is an investor in the company which is also the official sports drink provider of the NCAA and the NCAA March Madness basketball tournament. The commercial, which made its debut today to mark the start of the tournament, features NBA stars Donovan Mitchell and James Harden.

The ad pokes fun at Gatorade as the narrator poses the question of whether or not Harden and Mitchell would use old technology to fill out their brackets. This prompts the narrator to explain that they wouldn't do such a thing, so why would they drink an outdated sports drink? Of course, they are talking about Gatorade.

In addition to the ad campaign, BODYARMOR is also doing a bracket challenge where fans can compete against BODYARMOR athletes like Harden and Mike Trout to see who can make the best tournament predictions.

Check out the Kobe-directed commercial above and be sure to watch March Madness this week to get an overwhelming fix of college basketball.


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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