T.I. Announces Boycott Of Gucci After Blackface Scandal: "Apology Not Accepted"

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Rapper T.I. during the BET Hip Hop Awards 2018 at Fillmore Miami Beach on October 6, 2018 in Miami Beach, Florida.
T.I. urges all people of colour who purchase Gucci to follow suit.

Gucci found themselves in some hot water this week after they decided to launch a "blackface" mask. They aren't the first, and probably not the last, but considering how much their brand is championed by People Of Colour, to say it was merely a tone-deaf accident doesn't cut it. Spike Lee already announced that he'd be boycotting the brand and now, T.I. has stepped up to the plate and urged his followers to boycott the brand as well.

T.I. took aim at Gucci earlier today and dragged them across the floor on Instagram. The rapper explained how he's been an avid shopper of Gucci products but the racially insensitive item crosses the line. Regardless of what their reason is for the mask, he said that all people of color should boycott he brand.

"As a 7 figure/yr customer &long time supporter of your brand I must say...Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED," he wrote. "Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!!"

He later posted a call to action for people to follow. The first step is to stop purchasing Gucci for the next three months. The second step is to stop wearing Gucci if you do own it. And third is to share the post with your network.

About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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