Travis Scott's Cacti Launch Causes Chaos In LA Supermarket

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Travis Scott was swarmed by fans after entering a grocery store to pick up gum and promote his new CACTI drink.

Travis Scott is the master of branding at this point, and he's apparently becoming corporate America's #1 tool to boost sales. As much as companies like McDonald's, Nike, and Fortnite have benefitted from bringing Scott on board for their ventures, he's bringing his own products to shelves. Scott's latest business move follows in the likes of artists like Jay-Z and Diddy who've launched their own liquor brands but the Astroworld rapper isn't introducing high-end liquors. Instead, he's bringing his spiked agave seltzer CACTI to the masses.

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The rapper launched the product with visits to a few grocery stores in the Los Angeles area but his appearance at Pavillions in WeHo turned out to be a pandemic fiasco. The rapper went inside to check on his product and pick up a pack of gum, though he was followed by a mob of fans who were asking the rapper to sign their sneakers and other types of merch.

Travis Scott might have wanted to connect with fans on a personal level by visiting grocery stores but his move seemingly put himself and the store's employees at risk. Fans clearly weren't concerned with social distancing measures when it came to Travis Scott, and by proximity, the cashiers that were trying to get Travis through. On top of that, several of his fans seemingly appear to be anti-maskers while the rapper himself pulled his mask down on a few occasions to speak or yell, putting himself in a position to possibly catch or spread coronavirus.


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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