T.I. Scolds Man Wearing Gucci: "It’s What’s In You, Not What’s On You"

BYAron A.26.6K Views
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T.I. makes it clear the boycott still stands.

Gucci's Blackface turtleneck/mask sparked massive controversy earlier this year. T.I. launched a boycott against Gucci which has been both embraced and rejected simultaneously. Earlier today, footage surfaced online of T.I. having a face-to-face confrontation with a man who was rocking some the fashion brand.

In a video posted to Lyriq's Instagram, T.I.'s seen getting into a heated confrontation with a man who was draped up in Gucci. Tip made it clear that he wasn't rocking the brand and insisted the young man shouldn't be either.

“It’s what’s in you, not what’s on you,” Tip said. “We make that shit fly," he added. “Look at me, I’m fly as a muthafucka and I ain’t got that shit on,” he continued. “I look better than you as a matter of fact.”

The young man continued to argue with T.I over wearing the brand, telling the rapper that he wore Gucci before the scandal erupted.  “Yeah, they showed me their disrespect and guess what, I can’t do it no more," he told the man.

Although the Gucci boycott is still ongoing, the brand recently announced their new Gucci Changemakers initiative in an attempt to do a bit of damage control over the controversy. The initiative is meant to donate $5M towards a community fund and scholarship program with a focus on African-American communities.


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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